{"id":175134,"date":"2015-08-20T04:29:17","date_gmt":"2015-08-20T04:29:17","guid":{"rendered":"https:\/\/www.uph.edu\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/"},"modified":"2015-08-20T04:29:17","modified_gmt":"2015-08-20T04:29:17","slug":"uph-festival-22-teacher-seminar-brand-equity","status":"publish","type":"post","link":"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/","title":{"rendered":"UPH Festival 22: Teacher Seminar ?Managing Your School Brand Equity?"},"content":{"rendered":"

Sebagai bentuk komitmen Universitas Pelita Harapan (UPH) dalam mendukung program pendidikan di Indonesia, UPH memberikan program edukasi kepada para pengajar dalam bentuk seminar dan pelatihan <\/p>\n\n\n\n
\n\n\n\n
\"\"Teacher Seminar “Managing Your Brand Equity” di Library UPH <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Sebagai bentuk komitmen Universitas Pelita Harapan (UPH) dalam mendukung program pendidikan di Indonesia, UPH memberikan program edukasi kepada para pengajar dalam bentuk seminar dan pelatihan. Oleh karena itu selama empat hari, 19-22 Agustus 2015 bertepatan dengan UPH Festival diselenggarakan Teacher Seminar<\/em> dengan tema yang menarik dan berbeda-beda setiap harinya.<\/span><\/p>\n

 <\/p>\n

Pada hari pertama Teacher Seminar<\/em> mengangkat tema ?Managing Your School Brand Equity<\/em>? yang dibawakan oleh Innocentius Bernarto, M.M., M.Si., Dosen dan Ketua Konsentrasi Marketing Business School UPH. Dalam seminar ini Innocentius menjelaskan bahwa Pendidikan berkualitas semakin dibutuhkan, bersamaan dengan itu penyedia jasa pun semakin banyak bermunculan. Bagaimana masing-masing sekolah dapat bertahan? Salah satu faktor penting dalam pemasaran adalah merek\/brand<\/em>. Oleh karena itu sangat penting untuk mengelola kekayaan merek (managing brand equity<\/em>).<\/span><\/p>\n

 <\/p>\n\n\n\n
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\"\"<\/div>\n
Innocentius Bernarto, M.M., M.Si.<\/span><\/div>\n<\/td>\n
Sekolah juga merupakan sebuah merek yang memiliki nilai di mata <\/span>consumer<\/em> dan <\/span>customer<\/em>-nya, atau dalam dunia pendidikan <\/span>customer<\/em> yang dimaksud adalah para orang tua. Namun tidak hanya satu sekolah saja yang mengincar orang tua agar mau mempercayakan anaknya untuk mengenyam pendidikan di institusinya. Pasti ada <\/span>competitor<\/em> atau pesaing dari sekolah lain. Oleh sebab itu <\/span>Brand Equity<\/em> penting untuk membedakan merek kita dengan pesaing. ?Merek juga memberikan suatu asosiasi pada saat merek tersebut terucap. Contohnya, apa yang ada dipikiran orang tua jika nama UPH disebutkan (bayangkan juga jika nama sekolah anda yang terucap), pasti orang-orang sudah memiliki pandangan tersendiri tentang ?merek? tersebut. Hal ini dipengaruhi oleh beberapa faktor salah satunya adalah dari pelayanan yang kita berikan, atau nilai apa yang kita pegang dan sebagainya,? ujar Innocentius.<\/span><\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Sekitar 50 guru menjadi peserta dalam Teacher Seminar<\/em> ini berasal dari beberapa sekolah seperti SMA Notre Dame, SMA Atisa Dipamkara, SMA Bina Bakti Bandung, SMA Bogor Raya, SMA Bunda Hati Kudus, SMA Candle Tree, SMA Don Bosco III, SMA Global Mandiri, SMA Islamic Village, SMA Kristen Kanaan, SMA Gandhi Ancol, SMA Kristoforus 2 Jakarta, SMAK 7 Penabur, SMAK PGRI, SMA St. Ursula Jakarta Pusat,  SMA Tarakanita Citra Raya, YPIDB, Sekolah Teropadu Pahoa, Sekolah Pondok Indah dan SMA Global Islamic.<\/span><\/p>\n

 <\/p>\n\n\n\n
\"\" Peserta Teacher Seminar<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Usai mengikuti seminar, para guru bersama siswa masing-masing mengikuti kampus tour mengunjungi academic show case dari setiap jurusan yang ada di UPH. Tampak para guru juga berkesempatan menemui alumni mereka yang sudah masuk di UPH.<\/span><\/p>\n

 <\/p>\n

Berikut testimoni dari peserta Teacher Seminar<\/em>:<\/span><\/p>\n\n\n\n
?Seminarnya sangat bagus, sangat membumi tentang komunikasi bisnis tapi dibuat konteksnya tentang sekolah. Jadi bisa diaplikasikan di dunia pendidikan juga. Ini pertama kalinya saya ke UPH tapi saya cukup mendapatkan pengalaman yang baik di sini. Harapan saya akan lebih banyak lagi seminar yang membangun seperti ini untuk para guru.? <\/span>? Yanti Debora, Guru Bimbingan Konseling SMA Bina Bakti 3 Bandung.<\/strong> <\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
 \"\"<\/td>\n?Bagus untuk bimbingan kemajuan sekolah, selain itu seminar ini juga sangat menambah wawasan para guru. Informasi yang diberikan oleh UPH juga sudah sangat jelas. Masukan dari saya, jika memungkinkan materi yang diberikan dikemas dalam bentuk CD dan dibagikan kepada guru.? <\/span>? Jayusman, Guru Olahraga, SMA Atisa Dipamkara.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
?Menurut saya seminarnya cukup bagus, tapi menurut kami waktunya kurang panjang jadi kurang detail. Tapi sejauh ini sudah cukup bagus. Untuk <\/span>event<\/em> dari UPH sendiri, <\/span>basically<\/em> kami sudah tahu pasti event yang dikelola UPH akan berjalan sangat rapi dan baik. Tapi mungkin ada sedikit masukan, untuk pembicara mungkin bisa ditambahkan untuk membahas satu tema, agar lebih bervarian.? <\/span>? Dini & Christofer, Humas Sekolah Terpadu Pahoa.<\/strong> <\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
 \"\"<\/td>\n?Seminarnya menurut saya bagus dan sangat memberikan informasi yang kami butuhkan. Kuliah di UPH juga sepertinya sangat menyenangkan bagi anak-anak kami. Hanya saja mungkin bisa ditambahkan lebih banyak kapasitas untuk beasiswa, sehingga anak-anak yang membutuhkan bisa memiliki kesempatan juga untuk mengalami berkuliah di <\/span>global campus<\/em> ini.? <\/span>? Erlina, Guru Ekonomi & Akuntansi SMA Notre Dame.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/span><\/p>\n\n\n\n
?Saya senang dapat mengikuti seminar dan berkesempatan mengunjungi pameran yang diadakan mahasiswa. Saya tertarik sekali dengan Sekolah Pariwisata Pelita Harapan (STPP). Ternyata jurusan ini ada di UPH dan kami kurang aware selama ini. Padahal banyak siswa kami yang berminat di jurusan pariwisata. Di sini saya juga bertemu beberapa alumni kami di UPH. ? ? Diana, Wakil Kepala Sekolah dan Guru Bahasa Indonesia <\/strong><\/span>SMA Kristoforus 2 Jakarta.<\/span><\/strong> <\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
 <\/span><\/span><\/div>\n
 <\/div>\n
UPH Media Relations<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Sebagai bentuk komitmen Universitas Pelita Harapan (UPH) dalam mendukung program pendidikan di Indonesia, UPH memberikan program edukasi kepada para pengajar dalam bentuk seminar dan pelatihan<\/p>\n","protected":false},"author":12,"featured_media":174310,"parent":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[990],"tags":[],"class_list":["post-175134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-id"],"acf":[],"yoast_head":"\nUPH Festival 22: Teacher Seminar ?Managing Your School Brand Equity? - UPH | Universitas Pelita Harapan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPH Festival 22: Teacher Seminar ?Managing Your School Brand Equity?\" \/>\n<meta property=\"og:description\" content=\"Sebagai bentuk komitmen Universitas Pelita Harapan (UPH) dalam mendukung program pendidikan di Indonesia, UPH memberikan program edukasi kepada para pengajar dalam bentuk seminar dan pelatihan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/\" \/>\n<meta property=\"og:site_name\" content=\"UPH | Universitas Pelita Harapan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UPHImpactlives\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-20T04:29:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uph.edu\/wp-content\/uploads\/2025\/05\/default-universitas-pelita-harapan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contact Us\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@contact.us@uph.edu\" \/>\n<meta name=\"twitter:site\" content=\"@uphimpactslives\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contact Us\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/\"},\"author\":{\"name\":\"Contact Us\",\"@id\":\"https:\/\/www.uph.edu\/#\/schema\/person\/78791daa4a3a0cdc6d18bba12468d141\"},\"headline\":\"UPH Festival 22: Teacher Seminar ?Managing Your School Brand Equity?\",\"datePublished\":\"2015-08-20T04:29:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/\"},\"wordCount\":747,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.uph.edu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"id-ID\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/\",\"url\":\"https:\/\/www.uph.edu\/id\/2015\/08\/20\/uph-festival-22-teacher-seminar-brand-equity\/\",\"name\":\"UPH Festival 22: Teacher Seminar ?Managing Your School Brand Equity? 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