{"id":176538,"date":"2012-01-27T04:21:24","date_gmt":"2012-01-27T04:21:24","guid":{"rendered":"https:\/\/www.uph.edu\/2012\/01\/27\/loyalitas-melalui-komunitas\/"},"modified":"2012-01-27T04:21:24","modified_gmt":"2012-01-27T04:21:24","slug":"loyalitas-melalui-komunitas","status":"publish","type":"post","link":"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/","title":{"rendered":"Loyalitas melalui Komunitas"},"content":{"rendered":"

Universitas Pelita Harapan (UPH) kembali menggelar forum bisnis berjudul “Loyalitas melalui Komunitas” pada Kamis, 26 Januari, 2012 di UPH Graduate Campus, Plaza Semanggi <\/p>\n\n\n\n\n\n\n
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Bisnis forum dihadiri 100 peserta<\/span><\/td>\nDjonnie Rahmat, Presiden Direktur PT. Mabua Harley Davidson dan Alex Mulya (right) sebagai moderator. <\/span><\/td>\n<\/tr>\n
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  <\/p>\n
Universitas Pelita Harapan<\/span> (<\/span>UPH<\/span>)<\/span> kembali<\/span> menggelar<\/span> forum bisnis<\/span> berjudul<\/span> “<\/span>Loyalitas<\/span> melalui Komunitas<\/span>“<\/span> pada<\/span> Kamis, 26 Januari, 2012<\/span> di UPH<\/span> Graduate<\/span> Campus<\/span>,<\/span> Plaza<\/span> Semanggi<\/span>.<\/span> Forum yang dimoderatori Mulya<\/span> Alex, mengangkat topik pentingnya<\/span> komunitas dalam meningkatkan <\/span>pemasaran<\/span> merek  dengan<\/span><\/span> <\/span>pembicara<\/span> Djonnie<\/span> Rahmat.<\/span><\/span><\/div>\n
 <\/div>\n
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Acara dimulai<\/span> pada<\/span> pukul 16:30<\/span>,<\/span> diawali sesi<\/span> klinik bersama <\/span>Alex<\/span> Mulya<\/span> membahas<\/span> tentang bagaimana<\/span> membuat<\/span> marketing community yang efektif<\/span>.<\/span> Ada tiga<\/span> fase<\/span> dalam marketing community<\/span>;<\/span> diskon<\/span> (<\/span>kartu loyalitas<\/span>)<\/span>,<\/span> sistem<\/span> (<\/span>infrastruktur TI<\/span>)<\/span>,<\/span> dan hubungan<\/span> (<\/span>percakapan<\/span>,<\/span> merek dengan<\/span> pelanggan<\/span>,<\/span> pelanggan dengan<\/span> pelanggan<\/span>)<\/span>.<\/span> Dia juga menyebutkan bahwa<\/span> masyarakat yang baik<\/span> harus<\/span> mandiri<\/span>.<\/span> “<\/span>Masyarakat<\/span> dapat<\/span> bertahan hidup tanpa<\/span> merek<\/span>,<\/span>“<\/span> jelasnya<\/span>.<\/span><\/div>\n
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Dalam menciptakan komunitas, penjual harus menyadari alasan orang bergabung. konsumen bergabung dalam komunitas karena pertemanan, pertukaran barang dan jasa, rasa memiliki, kebanggan, dan konstribusi sosial. Jika komunitas tidak dapat memenuhi satu dari sekian alasan tersebut, itu bukan komunitas yang efektif. <\/p>\n

Ada 4 tahap dalam aktivasi merek; merek berbasis komunitas, produk berbasis komunitas, kegunaan yang mendukung dan tampilan yang mendukung. Dan yang paling berpengaruh adalah merek sebagai pembentuk citra bukan sekedar kesadaran. Salah satu perusahaan yang sudah dikenal dengan mereknya oleh komunitasnya adalah Harley Davidson. Perusahaan ini memiliki komunitas yang setia yang selalu mencantumkan merek pada komunitasnya.<\/div>\n

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Djonnie Rahmat, Presiden Direktur PT. Mabua Harley Davidson, membagikan pengalaman dalam membangun komunitas yang baik untuk marketing. ?Kami secara langsung memfokuskan program untuk konsumen kami. Konsumen kami adalah orang-orang sukses dan mencari kesenangan. Tujuan kami adalah memberikan kesenangan itu. Kami berusaha memenuhi mimpi mereka,? tambahnya. Karena itu, Harley Davidson selalu mencoba berinovasi dalam menciptakan kegiatan untuk komunitas, seperti kegiatan berkendaraan dan kegiatan sosial termasuk pengalaman-pengalaman menyenangkan.<\/p><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Universitas Pelita Harapan (UPH) kembali menggelar forum bisnis berjudul “Loyalitas melalui Komunitas” pada Kamis, 26 Januari, 2012 di UPH Graduate Campus, Plaza Semanggi<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[990],"tags":[],"class_list":["post-176538","post","type-post","status-publish","format-standard","hentry","category-uncategorized-id"],"acf":[],"yoast_head":"\nLoyalitas melalui Komunitas - UPH | Universitas Pelita Harapan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalitas melalui Komunitas\" \/>\n<meta property=\"og:description\" content=\"Universitas Pelita Harapan (UPH) kembali menggelar forum bisnis berjudul "Loyalitas melalui Komunitas" pada Kamis, 26 Januari, 2012 di UPH Graduate Campus, Plaza Semanggi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/\" \/>\n<meta property=\"og:site_name\" content=\"UPH | Universitas Pelita Harapan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UPHImpactlives\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-27T04:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olduph.verken.id\/wp-content\/uploads\/2012\/01\/images_news_2012_01_loyalty1.jpg\" \/>\n<meta name=\"author\" content=\"Contact Us\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@contact.us@uph.edu\" \/>\n<meta name=\"twitter:site\" content=\"@uphimpactslives\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contact Us\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/\"},\"author\":{\"name\":\"Contact Us\",\"@id\":\"https:\/\/www.uph.edu\/#\/schema\/person\/78791daa4a3a0cdc6d18bba12468d141\"},\"headline\":\"Loyalitas melalui Komunitas\",\"datePublished\":\"2012-01-27T04:21:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/\"},\"wordCount\":308,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.uph.edu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/olduph.verken.id\/wp-content\/uploads\/2012\/01\/images_news_2012_01_loyalty1.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"id-ID\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/\",\"url\":\"https:\/\/www.uph.edu\/id\/2012\/01\/27\/loyalitas-melalui-komunitas\/\",\"name\":\"Loyalitas melalui Komunitas - 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