{"id":176667,"date":"2011-07-25T00:00:00","date_gmt":"2011-07-25T00:00:00","guid":{"rendered":"https:\/\/www.uph.edu\/2011\/07\/25\/challenging-the-big-brands-seminar-id\/"},"modified":"2011-07-25T00:00:00","modified_gmt":"2011-07-25T00:00:00","slug":"challenging-the-big-brands-seminar-id","status":"publish","type":"post","link":"https:\/\/www.uph.edu\/id\/2011\/07\/25\/challenging-the-big-brands-seminar-id\/","title":{"rendered":"Seminar ?Challenging the Big Brands?"},"content":{"rendered":"<p>Pada hari Jumat, 22 Juli 2011 UPH menyelenggarakan seminar ?Challenging the Big Brands? (Menantang Merek Besar) di UPH Graduate Campus, Plaza Semenggi, Jakarta. <\/p>\n<table style=\"width: 745px;\" border=\"0\" cellspacing=\"2\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" class=\" size-full wp-image-160\" src=\"https:\/\/olduph.verken.id\/wp-content\/uploads\/2011\/07\/images_news_2011_07_cbb1.jpg\" alt=\"\" width=\"350\" height=\"233\" \/><\/td>\n<td><img decoding=\"async\" class=\" size-full wp-image-161\" src=\"https:\/\/olduph.verken.id\/wp-content\/uploads\/2011\/07\/images_news_2011_07_cbb2.jpg\" alt=\"\" width=\"350\" height=\"233\" \/><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 8pt;\">Alex Mulya menjelaskan apa itu merek di sesi klinik.<br \/><\/span><\/td>\n<td><span style=\"font-size: 8pt;\">Sekitar 130 peserta menghadiri seminar bersama Hasnul Suhaimi.<\/span><\/td>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<p><span>Universitas Pelita Harapan (UPH) mengadakan seminar kedua sebagai bagian dari program forum bisnis. Melanjuti seminar ?Breaking the Sales Barrier? (Mematahkan Halangan Penjualan) bulan lalu, pada hari Jumat, 22 Juli 2011 UPH menyelenggarakan seminar ?Challenging the Big Brands? (Menantang Merek Besar) di UPH Graduate Campus, Plaza Semenggi, Jakarta. Dengan pembicara Hasnul Suhaimi, CEO XL Axiata, seminar ini membahas beberapa tips dan trik dalam menantang merek besar.<\/span><\/p>\n<p> <span style=\"font-size: 8pt;\">Dimulai pada jam 17.00, Alex Mulya, pembicara dan penulis, menjelaskan kepada sekitar 60 peserta apa itu merek dalam sesi klinik. ?Merek adalah indikator nilai. Merek yang bagus itu seperti sebuah berlian,? jelasnya. Ada beberapa kriteria untuk menciptakan merek yang kuat seperti area geografis, atribut produk, keuntungan pelanggan, harga, pesaing, pengguna, kegunaan, kepribadian serta sokongan. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 745px;\" border=\"0\" cellspacing=\"2\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" class=\" size-full wp-image-162\" src=\"https:\/\/olduph.verken.id\/wp-content\/uploads\/2011\/07\/images_news_2011_07_cbb-hasnul.jpg\" alt=\"\" width=\"73\" height=\"100\" \/><\/td>\n<td>\n<p><span>Sesi kedua dimulai jam19.00 setelah sesi makan malam dan ramah tamah. Dengan Hasnul Suhaimi, sekitar 130 peserta terdorong untuk menciptakan strategi untuk menantang merek besar. ?Kita harus tahu siapa pesaing kita. Lalu, kita siapkan titik aman dan strateginya. Setelah itu kita akan mengorbankan semuanya, lakukan dengan sepenuh hati sehingga kita bisa melihat hasilny,? kata Hasnul. ?Secara umum, bila kita ingin menantang pemimpin pasar, kiat harus siap. Kita harus lebih pintar dan lebih fleksibel,? jelasnya.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<p><span style=\"font-size: 8pt;\"><span>Program forum bisnis ini adalah salah satu tanggung jawab sosial UPH untuk meningkatkan kompetisi dan kompetensi bisnis.<\/span> <\/span><span style=\"font-size: 8pt;\">Program ini menyajikan beberapa seminar strategi bisnis yang akan diadakan setiap bulan.<\/span>&nbsp;(dee)<\/p>\n<p>UPH Media Relations<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pada hari Jumat, 22 Juli 2011 UPH menyelenggarakan seminar ?Challenging the Big Brands? 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