{"id":177067,"date":"2010-03-22T00:00:00","date_gmt":"2010-03-22T00:00:00","guid":{"rendered":"https:\/\/www.uph.edu\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/"},"modified":"2010-03-22T00:00:00","modified_gmt":"2010-03-22T00:00:00","slug":"communication-avenue-pr-adalah-bagaimana-berdiplomasi","status":"publish","type":"post","link":"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/","title":{"rendered":"Communication Avenue:  PR adalah bagaimana Berdiplomasi"},"content":{"rendered":"<p>Beberapa waktu yang lalu, pengertian public relation lebih mengarah pada hal-hal artifisial seperti pesta, artis, hura-hura dan lain sebagainya.  <\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\" size-full wp-image-150\" src=\"https:\/\/olduph.verken.id\/wp-content\/uploads\/2010\/03\/images_news_2010_03_seminarpr-1.jpg\" alt=\"\" width=\"576\" height=\"414\" \/><\/p>\n<p style=\"text-align: justify; line-height: 150%;\">&nbsp;<\/p>\n<p style=\"text-align: justify; line-height: 150%;\"><span style=\"font-size: 10pt;line-height: 150%;\">Beberapa waktu yang lalu, pengertian <em>public relation<\/em> lebih mengarah pada hal-hal artifisial seperti pesta, artis, hura-hura dan lain sebagainya. ? Sekarang, perusahaan-perusahaan mulai menyadari bahwa kebutuhan komunikasi tidak melulu bergantung pada advertising dan promotion, tetapi lebih pada endorsment, good reputation, dan goodwill?, ujar Mariane Admardatine, Managing Director for Ogilvy, pada acara Communication Avenu yang diselenggarakan Jurusan Komunikasi FISIP UPH (10\/3). <\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%;\"><span style=\"font-size: 10pt;line-height: 150%;\">&nbsp;<\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%;\"><span style=\"font-size: 10pt;line-height: 150%;\">Ia mengakui adanya perbedaan antara dunia <em>public relation<\/em> di Indonesia dan di luar negri. Disini bidang <em>public relation<\/em> merupakan komponen kecil di sebuah perusahaan. Sedangkan di luar negri, <em>public relation<\/em> sudah menyentuh bagian <em>advocacy development, digital influence, stakeholder, dan organization engagement<\/em>. <em>Public relation<\/em> juga diperlukan untuk membangun kepercayaan dan nilai perusahaan bagi masyarakat umum. Isu yang harus selalu dikedepankan adalah <em>goodwill equality<\/em>, yaitu bagaimana agar orang lain menyebutkan bahwa perusahaan kita adalah perusahaan yang bagus. ? PR memanage suatu isu yang jelek bukan dengan memanipulasi, tapi dengan menciptakan positive tough, ? lanjut Mariane. <\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%;\"><span style=\"font-size: 10pt;line-height: 150%;\">&nbsp;<\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%;\"><span style=\"font-size: 10pt;line-height: 150%;\">Jika dalam situasi krisis, misalnya ada seorang klien salah ucap tentang suatu hal, the most important thing to do is stay cool and confident. ? PR is about diplomacy. Tidak ada yang bisa dilakukan untuk merubah suatu yang buruk. Yang bisa dilakukan adalah mengalihkan perhatian dalam waktu 40 jam ke depan. ? cerita Mariane. Jadikan setiap kalimat yang keluar terasa ?manis? dan sesederhana mungkin untuk meraih simpati publik. <\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%;\"><span style=\"font-size: 10pt;line-height: 150%;\">&nbsp;<\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%;\"><span style=\"font-size: 10pt;line-height: 150%;\">Sebagai referensi, dalam dunia komunikasi ada komposisi untuk meraih perhatian audience ; <em>55% is how we look, 38% how we sound, dan 8% is what we say<\/em>. Jadi, tugas seorang PR adalah memanfaatkan peluang 8% tersebut untuk mengeluarkan <em>key message<\/em>, yang mejadi point penting proses penyampaian pesan. ? No clutter, salience, and repetition. Use data to support you, ? tutup Mariane. (Sar) <\/span><\/p>\n<div>&nbsp;<\/div>\n<p>UPH Media Relations<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beberapa waktu yang lalu, pengertian public relation lebih mengarah pada hal-hal artifisial seperti pesta, artis, hura-hura dan lain sebagainya. <\/p>\n","protected":false},"author":12,"featured_media":175475,"parent":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[990],"tags":[],"class_list":["post-177067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication Avenue: PR adalah bagaimana Berdiplomasi - UPH | Universitas Pelita Harapan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Avenue: PR adalah bagaimana Berdiplomasi\" \/>\n<meta property=\"og:description\" content=\"Beberapa waktu yang lalu, pengertian public relation lebih mengarah pada hal-hal artifisial seperti pesta, artis, hura-hura dan lain sebagainya.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/\" \/>\n<meta property=\"og:site_name\" content=\"UPH | Universitas Pelita Harapan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UPHImpactlives\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-22T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uph.edu\/wp-content\/uploads\/2025\/05\/default-universitas-pelita-harapan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contact Us\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@contact.us@uph.edu\" \/>\n<meta name=\"twitter:site\" content=\"@uphimpactslives\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contact Us\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/\"},\"author\":{\"name\":\"Contact Us\",\"@id\":\"https:\/\/www.uph.edu\/#\/schema\/person\/78791daa4a3a0cdc6d18bba12468d141\"},\"headline\":\"Communication Avenue: PR adalah bagaimana Berdiplomasi\",\"datePublished\":\"2010-03-22T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/\"},\"wordCount\":302,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.uph.edu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"id-ID\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/\",\"url\":\"https:\/\/www.uph.edu\/id\/2010\/03\/22\/communication-avenue-pr-adalah-bagaimana-berdiplomasi\/\",\"name\":\"Communication Avenue: PR adalah bagaimana Berdiplomasi - 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