Page 3 - UPH Graduate - Brochure Tourism 2021-2022

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S M M Marketing
Retail and Innovation
• Strategic Marketing
and Competitive Analysis
• Digital and Social Media Marketing
• Product Management and and Strategic Branding
• Global Marketing
and and and International Landscape
• • Service Innovation
Management • • Marketing
Models
International Business • Current Issues in in International Business • • Global Global Production Network
• • • Global Global Global Supply Chain Strategy • • • Global Global Commerce
• • International Business Strategic • Global Economic
Competitiveness
Digital Entrepreneurship
This program will prepare and equip students to not only become entrepreneurs but also to possess the basic knowledge of technology and internet developments Management Provides opportunity for the the students to learn from the real world through:
1 Case Method
2 2 Internship and Learning labs (12 SKS-6 months) 3 Business Incubator
4 Capstone Project
5 Academic coaching by academic advisor
6 Collaboration with various professional bodies 7 Networking community leaders and other
distinguished speakers S LV
M Digital Business Transformation Model • Introduction To Digital Transformation Transformation • Digital Transformation Transformation in in Businesses
• • Digital Digital Disruption Strategy • • • Leading Digital Digital Transformation • • • Financial Technology
• • Digital Transformation Communication
Managing
Family Business • • Governance in in in in Family Family Business Business • • • Proffesionalism in in in in in Family Family Family Business Business Business • • • Family Family Business Business Valuation
• • Managing
Succession in in in in Family Business • Conflict Resolution in in in Family Family Business • Managing
Family Business Business Wealth
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M