Page 3 - UPH - Brochure Design UPH - Brochure Communication Science and International Relations 2020

Specialization
Corporate Communications
Prepares students to communicate with all relevant internal and
external public to create positive relationships and
consistency between organizational goals and
societal expectations to develop execute and
evaluate organizational programs that promote the exchange of influence and
and
understanding among an an organization’s constituent parts and
publics Digital Integrated Marketing Communication
(DIMC)
The business strategy focuses on
four important variables known as Corporate plan plan Marketing plan plan Branding plan and
and
Societal Plan executed through technological support Broadcast and
Digital Journalism
Prepares students to learn both on
camera and
behind the scenes— reporting researching writing editing news directing and
producing for for different platforms to to equip students to to work in radio television and
on
on
the Web for multimedia news organizations