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UPH Faculty of Design and Planning Represents Indonesia in Madrid Design Net

20/05/2010 Uncategorized

UPH Faculty of Design and Planning Represents Indonesia in Madrid Design Net

There are many ways you can do to make life better, one of them is through design.

Lippo Village (19/05) – There are lots of ways can be done to make a better life, one of them is through design. A breakthrough from the Istituto Europeo in Design (IED) will answer this challenge, by creating a program called Madrid Design Net (MDN), a network of international design field research in collaboration with various institutions, companies and professionals.

The purpose of MDN program is to participate in Shanghai World Expo (SWE), which runs from May 1 until October 31, 2010. This year, SWE?s theme is ?better city, better life?, and is consistent with the MDN belief that design can change the world. But of course, they can not do it alone or by simply based in Madrid. It takes a lot of help from various parties for these goals be achieved.

Elya Wibowo, Alvin Tjitrowirjo, and Alejandro Norniella

Universitas Pelita Harapan is the only Indonesian representative in the program. They offered this cooperation to UPH, because two years ago they saw the works of Alvin Tjitrowirjo ? UPH Interior Design lecturer ? and fell in love with his work. “We also want to build a good relationship with Indonesia, want to know the capital city ? Jakarta ? closer, and I think UPH can be our partner,” said Alejandro Norniella, IED Communications Manager.

MDN series of events began with the seminar held in Madrid, on February 22 until March 22, 2010. In this seminar, there were five themes presented, namely urban planning, innovation and technology, mobility, cultural, and environment. UPH chose a cultural theme, with the topic of creative cities. “Actually we are interested in all of the themes, because they can be explored in such an attractive way. But we finally chose creative cities, based on the fact that Indonesia is a pluralistic society. There are a lot of varieties in many things, but they seem to be separated as well. We try to learn from Madrid and other major cities, where we can see connections in all diversities,” said Elya Wibowo, as the UPH Acting Chairman for this program.

That theme was developed in the workshop that was held from 17 to 21 May 2010 at UPH. This workshop was led by Alvin, one of Indonesia‘s most exciting young designers from the version of Australian Alumni Award for Creativity and Design 2008. He threw questions about Jakarta to sharpen students’ analysis of its infrastructure, so that their designs were to create a better Jakarta. Then Alejandro helped the methodology.

Twenty students from UPH Faculty of Design and Planning (FDTP) are joining this workshop. They were selected by FDTP lecturers based on the abstracts that they submitted, containing descriptions of what their expectations and goals were by participating in workshops in terms of academically. They also had to include a portfolio to convince the professors that they are eligible for the workshop.

While attending the workshop, the temporary results are being published on MDN?s website. The purpose is to get inputs from various parties. “Design production is not the result of individual work. We can not work alone. Designers are glad to receive inputs, especially this is a world-class level. Different people from different backgrounds can share ideas and knowledge. All of this will in turn enrich the design philosophy,” added Elya, who completed his Master’s in Auckland University of Technology, New Zealand.

UPH accepted this offer of cooperation because Elya saw a great opportunity for students to develop knowledge, particularly on the design field. “I see that UPH students have great potentials. They have the ability and willingness to learn more, improve their design mind, and thus, this is a good opportunity to introduce the world to them,” said Elya.

The students are discussing about their design plan

Elya is guiding the students

Alvin seconded the opinion. “Those who study at UPH are really willing to learn. I know the quality of the students. The reason I become a lecturer is because I want to share my point of view and ideals. I’ll give those to people who want to learn seriously, so that we are together heading to the same direction,” added the alumni of RMIT University, Australia.

Basically, their expectation of this program is to create a better life through designs. “By looking at different things, we will also find various solutions. We hope this can inspire many people and make them aware that without the ideas appear in this program, our city will be collapsed over time,” said Alvin. “We believe that good design will change the world. It may sound ambitious, but it’s realistic. It’s still a long way to go, but we’re working on it,” added Alejandro. (cyn)

UPH Media Relations