Service with a Heart

Service becomes crucial these days. A good product without an excellent service will not sell. Moreover, an excellent service can upgrade the product?s value. ?As we enter the era of excellence, service becomes more and more important,? told Alex Mulya, CEO of Axia on the forth Business Forum held at UPH Graduate Campus, Wednesday, December 7, 2011.

The event, as usual, included business clinics and seminar. This time, with title ?Service with a Heart,? the event featured speaker Noni S.A. Purnomo, Vice President of Business Development Blue Bird Group. Focusing on the theme, Alex Mulya who led the clinics session mentioned eight elements of service excellence. These included marketing, operations, finance, and human resources aspects.

?People have increased their purchasing power and therefore service is important,? he added. Noni, on the seminar session, explained that to be able to give an excellent service to the external customer, the company has to please the internal customer first, that is the employees. The employees would then give a good service to the external customer.

?There were three elements of an excellent service; product, process, and people,? Noni explained. By considering those three elements, the company would provide an excellent service to the client. (dee)

UPH Media Relations