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What comes to your mind when you are asked about Startup? Independent, creative, innovation, entrepreneur and others peeped out when defining about Startup.
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What comes to your mind when you are asked about Startup? Independent, creative, innovation, entrepreneur and others peeped out when defining about Startup. Also other aspects that need to be considered by them who are about to start up a business are product and people, market and monetization, operation and organization, finance and funding, and other interesting topics to be discussed by the startup businessmen. The Business Startup discussion was selected as the main theme on the UPH Alumni Business Talk which was attended by 33 alumni on 12 June 2015 at Hongkong Caf?, Central Jakarta by presenting Vanessa Ariesca Setiawan (Managing Director Sunny Side Up Resto, Alumni of International Relation 2007), Andy Djojo Budiman (Co-founder of PT. Sterling Tulus Cemerlang, Alumni of Master of Management 2004), Yossa Setiadi (Owner of www.BawangSoy.com, Alumni of Communication 2003), and Budi Legowo (VP for External Relations and Business Development UPH) and hosted by Marvin Joseph Kolibonso (Startup Leader & Distribution Center Manager, Alumni of Industrial Engineering 2004).
This event was delivered in the form of talkshow in a more casual manner yet full of practical knowledge that is really applicative in a business world, especially for the startup business. This session was specifically discussed about the product and people. According to Nursari Dewi Lugito (Director of Alumni and Corporate Relations UPH), the event of UPH Alumni Business Talk will be arranged in a series and the next session will discuss another interesting topic as mentioned on the first paragraph.
In starting a business, according to Andy who has 34 years of professional experience in the Information Technology (IT), the background and experiences are really important to analyze the market potential. ?My experience in IT gives me information in the real field that it was in urgent need of big amount of data. That particular situation, I made it as the opportunity to plunge into the business of IT solution,? uttered Andy who is also the SAP Partner in Indonesia. Meanwhile, Vanessa who is successful with the Food & Beverage (F&B) business stated that product specification is important to gain advantage in the market.
After starting up the business, here comes the strategy on how to penetrate the market. In this phase, all the speakers were on the same page that the ability to see which products that can give added value to the target market, becomes the key important points. ?Otherwise, our market share can be taken by competitors with the similar products but having stronger value-added,?
In addition, it is common for startup to have trial and error. Related to that, Yossa, who started his business from square one until now he successfully established six creative businesses said that we do not have to make the same mistakes, but we could learn from other?s failures. ?We have to first research to know about the product that will be created, find ideas that people will like,? added Vanessa.
The discussion about product was then continued with the issue of ?people?. Budi explained that chemistry with partners is more important than complementary skills. Andy also gave points of inspiration, ?If you have strong partner, it is good indeed. Remember! We do not own our business ourselves, but we only manage what God has given to us,? explained Andy. In terms of finding the right partner that is matched with our way of work, according to Yossa, is by understanding the business model and their own styles that can be seen through various ways, for instance, how their interactions with others shown in social media.
Lastly, each speaker completed the talkshow with words of motivation. One of them is Andy, who said that the definition of success is when we have already become the blessings for others. He quoted John Maxwell, ?Find your purpose in life, grow to your maximum potential, and sow seeds to others,? closed Andy.
After talkshow session ended, several alumni asked questions in accordance with the jobs or business that they are working, followed by the door prize and winner. The alumni were happy to gather while rewinding back to the old good time as well as building relationship among alumni. (el)
Followings are the testimonies of alumni:
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