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Marketing, Retail Innovation & Digital Marketing (Employee Class)

Duration
3.5 years for students from SMA or 2 years for students from D3
Format
Hybrid
Degree
Undergraduate
Academic Title
Bachelor of Management
Location
EEC Campus, Main Campus

Overview

The MRI is a concentration that relies on the application and analysis of marketing sciences and their derivatives in the business world, as well as solid database mastery and the use of information technology.

Curriculum

First Year

1st Semester
Courses
Credit
Principles of Management
3
Business Mathematics + Lab
3
Microeconomics
3
Accounting Principles 1 + Lab
3
Christian Religion/World Religion
4
Indonesian Language/BIPA
2
Civics
2
2nd Semester
Courses
Credit
Business English
2
Principles of Marketing
3
Introduction to Business Statistics + Lab
3
Macroeconomics
3
Human Capital Management
3
Accounting Principles 2 + Lab
3
Servanthood Leadership
2
Acceleration Semester
Courses
Credit
Commercial Law
3
Leadership and Business Ethics
3
Pancasila
2

Second Year

1st Semester
Courses
Credit
Advanced Business Statistics + Lab
3
Digital Transformation
3
Managerial Accounting +Lab
3
Principles of Finance + Lab
3
Introduction to Entrepreneurship
3
God and Creation/God and Universe
4
2nd Semester
Courses
Credit
International Business
3
Consumer Behavior
3
Intermediate Corporate Finance
3
Operation Management
3
Business Analytics
3
God and Sin/Humanity and Morality
4
Acceleration Semester
Courses
Credit
Financial and Market Institution
3
God and the New Creation/History and Society)
4

Third Year

1st Semester
Courses
Credit
Strategic Marketing and Competitive Analysis
3
Digital Marketing and Social Media
3
Product Management and Strategic Branding
3
Global Marketing and International Landscape
3
Product and Service Innovation Management
3
Marketing Models and Analytics
3
2nd Semester
Courses
Credit
Texts and Context
2
Reflective Reasoning
2
Internship
12
Capstone
3
Acceleration Semester
Courses
Credit
Research Method for Business and Management
3
Strategic Management
3
Cross Cultural Management
3

Fourth Year

1st Semester
Courses
Credit
Thesis
6

Program Fees

Tuition Fees 90,000,000 (early bird discount and group discount are available. For student from SMA)


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