APPLY NOW

Our Campuses

Doctor of Management in Marketing Management and Analytics

Duration
3 years
Format
Hybrid
Degree
Postgraduate
Academic Title
Doctor
Location
EEC Campus

Overview

This concentration explores current marketing strategies and techniques to address challenges in a dynamic business environment. Students with this concentration will gain a deep understanding of Behavioral Game Theory, Consumer Behavior, Marketing models and Experiment Design, and Marketing Analytics Science.

Career Path

• Marketing Analyst
• Brand Manager
• Market Researcher
• Consultant
• Product Manager
• Academic Positions

Curriculum

First Year

1st Semester
Courses
Credit
The Foundation Theory of Management
3
Philosophy of Science
3
Research Methodology
4
2nd Semester
Courses
Credit
Sustainability and Social Value Creation
3
Quantitative Methods
4
Qualitative Research
4

Second Year

1st Semester
Courses
Credit
Dissertation Proposal Residential
3
Behavioral Game Theory
3
Consumer Behavior
3
Marketing Models and Experiment Design
3
2nd Semester
Courses
Credit
Marketing Analytics Science
3

Third Year

1st Semester
Courses
Credit
Dissertation Proposal Defense
4
Dissertation Closed Defense
4
2nd Semester
Courses
Credit
Dissertation Public Defense
2

Program Fees

Tuition Fees 265.800.000


    © Copyright 2025 Yayasan Universitas Pelita Harapan. All Rights Reserved.

    Privacy Policy