Strategic Digital Marketing Communications (PJJ)

Duration
3,5 years
Format
Fulltime - Online
Degree
Undergraduate
Academic Title
Bachelor of Communication
Location
UPH Lippo Village

Overview

Strategic Digital Marketing Communication is one of the majors offered at OLCS that equips students with skills to communicate, design, and implement effective marketing strategies using various digital media. This program combines basic communication principles with the latest digital techniques to create integrated marketing plans that enhance brand awareness, attract target audiences, and drive business growth in the rapidly changing digital landscape.

Career Path

  • Content Creator
  • Creative Director
  • Marketing Communication Strategy
  • Innovative Market and Media Analyst
  • Creative Media Developer

Curriculum

First Year

1st Semester
Courses
Credit
Introduction to Sociology
3
Introduction to Political Science
3
Introduction to Communication Studies
3
Introduction to Anthropology
3
Christian Religious Education/World Religious Education
4
Indonesian Language
2
Reflective Reasoning
2
2nd Semester
Courses
Credit
Introduction to Economics, Management, & Business
3
Fundamentals of Academic Writing
2
Introduction to Digital Marketing Communication
3
Introduction to Corporate Communication
3
Communication Theory
3
English For Communication
2
Civic Education
2
Text and Context
3
3rd Semester
Courses
Credit
Pancasila
3
Introduction to Indonesian Legal System
3
English For Professional Purposes
2
Social Psychology
2

Second Year

1st Semester
Courses
Credit
Interpersonal Communication
3
Cross-Cultural Communication
3
Mass Communication
3
Quantitative Research Methods
3
Philosophy and Ethics of Communication
3
God and Creation/God and the Universe
3
2nd Semester
Courses
Credit
Qualitative Research Methods
3
Introduction to Data Analysis
3
AI and Emerging Technology
3
Strategic Speech & Presentation
3
Organization Communication
3
God and Sin/Humanity and Morality
4
3rd Semester
Courses
Credit
God and New Creation/History and Society
4
Servant Leadership
2
Creative Digital Design
4

Third Year

1st Semester
Courses
Credit
Brand Communication Strategy
3
Social Media Strategy
2
Persuasive Advertising and Storytelling
3
Consumer Behavior
2
Creative Content Production
3
Management Event
2
Public affairs & Advocacy / Public Relations Ethics and Media relations / Marketing Public Relations
2
Stakeholder Engagement & Reputation/ Risk, Issue, and Crisis in Public Relations
3
2nd Semester
Courses
Credit
International Communication
3
Media and Popular Culture
2
Creative Communication
3
Communication Seminar
3
Advertising and Society Seminar Komunikasi
2
Personal Branding
2
Cases In Integrated Marketing Communication
2
Pengelolaan Hubungan Pelanggan
2
3rd Semester
Courses
Credit
Political Communication
3

Fourth Year

1st Semester
Courses
Credit
Final Project
6