Visual Communication Design: Graphic Design

Duration
3,5 years
Format
Full-time
Degree
Undergraduate
Academic Title
Bachelor of Design
Location
UPH Lippo Village

Overview

The Graphic Design specialization develops students’ ability to design strategic and contextual visual communication systems within the global design ecosystem. Students study typography, visual identity, grid systems, and branding through research-based and systemic approaches. Within the framework of narrative culture, students construct meaningful and reflective visual messages. A creative intermedia approach enables cross-platform exploration across print and digital media to produce adaptive and impactful communication solutions.

Career Path

  • Graphic Designer
  • Brand Identity Designer
  • Art Director
  • Publication Designer
  • Brand & Communication Strategist

Curriculum

First Year

1st Semester
Courses
Credit
Basic Design Studio 1
5
Drawing 1
3
Computer Graphics 1
3
Photography
3
History of Art & Civilization 1
2
Indonesian Language
2
Servanthood Leadership
2
2nd Semester
Courses
Credit
Basic Design Studio 2
5
Drawing 2
3
Computer Graphics 2
3
Videography
3
History of Art & Civilization 2
2
Christian Religion OR World Religions
4
3rd Semester
Courses
Credit
History of Art & Civilization 3
2
Indonesian Visual Culture
2
Pancasila
2
Civics
2

Second Year

1st Semester
Courses
Credit
Design Studio 1
6
Typography 1
3
Illustration 1
3
Cinematography 1
3
Visual Communication Design History
2
God and Creation OR God and Universe
4
2nd Semester
Courses
Credit
Design Studio 2
6
Typography 2
3
Illustration 2
3
Cinematography 2
3
Visual Perception
2
God and Sin OR Humanity and Morality
4
3rd Semester
Courses
Credit
Design Management
2
God and The New Creation OR History and Society
4

Third Year

1st Semester
Courses
Credit
Integrative Design Studio 1
6
Aesthetics
2
Creative Industries
2
Design Methods
2
Foundations of Generative AI: Technology, Ethics and Human Responsibility
2
Elective Course
3
2nd Semester
Courses
Credit
Integrative Design Studio 2
6
Design, Media, and Culture
2
Portfolio & Career Preparation
2
Design Research Methods
2
Reflective Reasoning
2
Elective Course
3
3rd Semester
Courses
Credit
Internship
6

Fourth Year

1st Semester
Courses
Credit
Final Project
8