Visual Communication Design: Graphic Design (Employee Class)

Duration
3,5 years
Format
Hybrid
Degree
Undergraduate
Academic Title
Bachelor of Design
Location
UPH Lippo Village

Overview

The Graphic Design (Employee Class) specialization is designed for working professionals seeking to strengthen their strategic competencies in visual communication while continuing their careers. The program emphasizes conceptual development, systemic design thinking, and practical application within real industry contexts. Students deepen their knowledge of typography, visual identity, branding, and cross-media design through research-based and problem-solving approaches. Within the framework of narrative culture, students are encouraged to construct meaningful and contextual visual communication. Orientation toward the global design ecosystem and a creative intermedia approach enables integration between professional experience and academic design development.

Career Path

  • Professional Graphic Designer
  • Brand Identity Designer
  • Art Director
  • Visual Design Consultant
  • Creative Manager

Curriculum

First Year

1st Semester
Courses
Credit
Basic Design Studio 1
5
Drawing 1
3
Computer Graphics 1
3
Photography
3
History of Art & Civilization 1
2
Indonesian Language
2
Servanthood Leadership
2
2nd Semester
Courses
Credit
Basic Design Studio 2
5
Drawing 2
3
Computer Graphics 2
3
Videography
3
History of Art & Civilization 2
2
Christian Religion OR World Religions
4
3rd Semester
Courses
Credit
History of Art & Civilization 3
2
Indonesian Visual Culture
2
Pancasila
2
Civics
2

Second Year

1st Semester
Courses
Credit
Design Studio 1
6
Typography 1
3
Illustration 1
3
Cinematography 1
3
Visual Communication Design History
2
God and Creation OR God and Universe
4
2nd Semester
Courses
Credit
Design Studio 2
6
Typography 2
3
Illustration 2
3
Cinematography 2
3
Visual Perception
2
God and Sin OR Humanity and Morality
4
3rd Semester
Courses
Credit
Design Management
2
God and The New Creation OR History and Society
4

Third Year

1st Semester
Courses
Credit
Integrative Design Studio 1
6
Aesthetics
2
Creative Industries
2
Design Methods
2
Foundations of Generative AI: Technology, Ethics and Human Responsibility
2
Elective Course
3
2nd Semester
Courses
Credit
Integrative Design Studio 2
6
Design, Media, and Culture
2
Portfolio & Career Preparation
2
Design Research Methods
2
Reflective Reasoning
2
Elective Course
3
3rd Semester
Courses
Credit
Internship
6

Fourth Year

1st Semester
Courses
Credit
Final Project
8