Visual Communication Design: Intelligent Media Design

Duration
3,5 years
Format
Full-time
Degree
Undergraduate
Academic Title
Bachelor of Design
Location
UPH Lippo Village

Overview

The Intelligent Media Design specialization focuses on designing interactive experiences powered by intelligent technologies within the evolving global design ecosystem. Students study interaction design, user experience and interface (UX/UI), immersive media, and the integration of artificial intelligence and data-driven systems. Within the framework of narrative culture, digital experiences are designed to foster meaningful relationships between humans and technology. A creative intermedia approach enables the development of adaptive, responsive, and innovative media systems.

Career Path

  • UX Designer
  • UI Designer
  • Interaction Designer
  • Creative Technologist
  • Digital Experience Designer

Curriculum

First Year

1st Semester
Courses
Credit
Basic Design Studio 1
5
Drawing 1
3
Computer Graphics 1
3
Photography
3
History of Art & Civilization 1
2
Indonesian Language
2
Servanthood Leadership
2
2nd Semester
Courses
Credit
Basic Design Studio 2
5
Drawing 2
3
Computer Graphics 2
3
Videography
2
History of Art & Civilization 2
2
Christian Religion OR World Religions
4
3rd Semester
Courses
Credit
History of Art & Civilization 3
2
Indonesian Visual Culture
2
Pancasila
2
Civics
2

Second Year

1st Semester
Courses
Credit
Design Studio 1
6
Typography 1
3
Illustration 1
3
Cinematography 1
3
Visual Communication Design History
2
God and Creation OR God and Universe
4
2nd Semester
Courses
Credit
Design Studio 2
6
Typography 2
3
Illustration 2
3
Cinematography 2
3
Visual Perception
2
God and Sin OR Humanity and Morality
4
3rd Semester
Courses
Credit
Design Management
2
God and The New Creation OR History and Society
4

Third Year

1st Semester
Courses
Credit
Integrative Design Studio 1
6
Aesthetics
2
Creative Industries
2
Design Method
2
Foundations of Generative AI: Technology, Ethics and Human Responsibility
2
Elective Course
3
2nd Semester
Courses
Credit
Integrative Design Studio 2
6
Design, Media, and Culture
2
Portfolio & Career Preparation
2
Design Research Methods
2
Reflective Reasoning
2
Elective Course
3
3rd Semester
Courses
Credit
Internship
6

Fourth Year

1st Semester
Courses
Credit
Final Project
8