Communications: Human-AI Communication

Duration
3,5 years
Format
Full-time
Degree
Undergraduate
Academic Title
Bachelor of Communication
Location
UPH Lippo Village

Overview

The advancement of artificial intelligence has introduced a new landscape in the field of communication, where AI is no longer merely a tool but is emerging as an interactional partner that shapes how humans think, feel, and build relationships within digital spaces. Nevertheless, AI remains not the center of communication, but rather part of an ecosystem that expands the dynamics of human communication. A comprehensive understanding of interaction, cognition, affect, and human relations with AI is therefore essential, one that must always be grounded in strong communication ethics. This specialization responds to that need, equipping students with the ability to manage human–AI communication critically, reflectively, and responsibly.

Career Path

  • AI Content Strategist
  • Digital Campaign Manager (AI-driven)
  • Social Media Strategist (Algorithm-based)
  • UX Writer berbasis AI
  • Digital Personal Branding Specialist

Curriculum

First Year

1st Semester
Courses
Credit
Christian Religion/ World Religions
4
Indonesian Language
2
Civics
2
Introduction to Sociology
3
Introduction to Politics
3
Introduction to Communication Science
3
Introduction to Antrophology
3
2nd Semester
Courses
Credit
Texts and Context
2
Servanthood Leadership
2
Communication Theory
3
Introduction to Strategic Communication
3
Academic Writing
2
Ethics and Philosophy of Communication
3
Social Communication and modern society
2
Public Speaking
3
3rd Semester
Courses
Credit
Reflective Reasoning
2
Pancasila
2

Second Year

1st Semester
Courses
Credit
God and Creation/ God and Universe
4
Communication Research Methods
3
Interpersonal Communication
2
Mass Communication
2
Organizational Communication
3
Corporate and Marketing Communication Strategic Communication Management
3
Media and Journalism Strategic Communication Management
3
2nd Semester
Courses
Credit
God and Sin/ Humanity and Morality
4
Communication Research Practice
3
Media Studies and Popular Culture
3
Political Communication
3
Communication and Persuasion
2
Cross-Cultural Communication
3
Technology and New Media
3
Communication and Social Change
2
3rd Semester
Courses
Credit
God and The New Creation/ History and Society
4

Third Year

1st Semester
Courses
Credit
Multimedia and Creative Communication Design
3
Creative Writing for Communication
2
Digital Media Literacy
2
Digital Photo and Video
3
Reputation Management
3
Brand Communication Strategy
3
Marketing Communication and Digital Analytics
2
Corporate Digital Communication
2
3rd Semester
Courses
Credit
Communication Program Proposal/ Communication Research Proposal
3
Sociopreneurship
2

Fourth Year

1st Semester
Courses
Credit
Communication Program Project/ Thesis
6