Ilmu Komunikasi: Komunikasi Berpusat Manusia dan AI

Durasi
3,5 tahun
Format
Penuh Waktu
Jenjang
Sarjana
Gelar Akademik
Sarjana Ilmu Komunikasi
Lokasi
UPH Lippo Village

Gambaran Umum

Kemajuan kecerdasan buatan telah memperkenalkan lanskap baru dalam bidang komunikasi, di mana AI sekarang tidak lagi hanya alat, tapi mulai muncul sebagai rekan interaksi yang memengaruhi cara manusia berpikir, merasakan, dan membangun hubungan di ruang digital. Meski begitu, AI tetap bukan pusat komunikasi, melainkan bagian dari ekosistem yang memperluas dinamika komunikasi manusia. Oleh karena itu, pemahaman yang komprehensif tentang interaksi, kognisi, afeksi, dan hubungan manusia dengan AI sangat penting, yang harus selalu didasarkan pada etika komunikasi yang kuat. Peminatan ini menjawab kebutuhan itu, membekali mahasiswa dengan kemampuan untuk mengelola komunikasi manusia–AI secara kritis, reflektif, dan bertanggung jawab.

Jalur Karier

  • Strategi Konten AI
  • Manajer Kampanye Digital (didorong AI)
  • Strategi Media Sosial (berbasis algoritma)
  • Penulis UX berbasis AI
  • Spesialis Personal Branding Digital

Kurikulum

First Year

1st Semester
Courses
Credit
Christian Religion/ World Religions
4
Indonesian Language
2
Civics
2
Introduction to Sociology
3
Introduction to Politics
3
Introduction to Communication Science
3
Introduction to Antrophology
3
2nd Semester
Courses
Credit
Texts and Context
2
Servanthood Leadership
2
Communication Theory
3
Introduction to Strategic Communication
3
Academic Writing
2
Ethics and Philosophy of Communication
3
Social Communication and modern society
2
Public Speaking
3
3rd Semester
Courses
Credit
Reflective Reasoning
2
Pancasila
2

Second Year

1st Semester
Courses
Credit
God and Creation/ God and Universe
4
Communication Research Methods
3
Interpersonal Communication
2
Mass Communication
2
Organizational Communication
3
Corporate and Marketing Communication Strategic Communication Management
3
Media and Journalism Strategic Communication Management
3
2nd Semester
Courses
Credit
God and Sin/ Humanity and Morality
4
Communication Research Practice
3
Media Studies and Popular Culture
3
Political Communication
3
Communication and Persuasion
2
Cross-Cultural Communication
3
Technology and New Media
3
Communication and Social Change
2
3rd Semester
Courses
Credit
God and The New Creation/ History and Society
4

Third Year

1st Semester
Courses
Credit
Multimedia and Creative Communication Design
3
Creative Writing for Communication
2
Digital Media Literacy
2
Digital Photo and Video
3
Reputation Management
3
Brand Communication Strategy
3
Marketing Communication and Digital Analytics
2
Corporate Digital Communication
2
3rd Semester
Courses
Credit
Communication Program Proposal/ Communication Research Proposal
3
Sociopreneurship
2

Fourth Year

1st Semester
Courses
Credit
Communication Program Project/ Thesis
6