The press conference of The IMA Banten Launching Decree Handover was held at UPH Graduate Campus, Jakarta, Wednesday, March 23, 2011.
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| The Chairman of Central IMA I Nyoman G. Wiryanata IMA handover The IMA Banten Launching Decree to the Chairman of IMA Banten Andreas Tedjasukmana, witnessed by the General Secretary of Central IMA Hendra Warsita (left) and UPH Director of Marketing Communication Lely Sudjarwadinata (right). |
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| This statement is delivered by the Chairman of IMA Banten Andreas Tedjasukmana in the press conference of The IMA Banten Launching Decree Handover done by the Chairman of Central IMA I Nyoman G. Wiryanata at UPH Graduate Campus, Jakarta, Wednesday, March 23, 2011. According to Andreas, Banten has so much potential to improve creativity and innovation, especially with a number of universities located in Banten. |
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To improve competencies in marketing in universities located in Banten, IMA will offer certified program that is admitted globally. ?IMA has two programs, Certified Professional Marketer (CPM) and Indonesia Certified Professional Marketer (ICPM),? Nyoman explained. To join CPM program, a marketer should have 10-year work experience in industry. With this program, a marketer will get a certificate that is recognized in Asia region. Another program ICPM, is dedicated to students. |
| I Nyoman G. Wiryanata with Andreas Tedjasukmana at the press conference. |
| With this certificate, university graduates will be ready to work in industry. Related to the Seminar ?Sustainable Business Success in a Turbulent World? held within the series of press conference event, Andreas also explained that the awareness to create innovation is extremely important in marketing activity. The society needs to be continuously supported to innovate. ?In Indonesia, many universities don?t have lessons about innovation. So we want to create awareness that innovation is important, starting from UPH,? he said. (dee)
UPH Media Relations |
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| I Nyoman G. Wiryanata answered questions from audiences at the press conference. |
