05/05/2023 Art, Culture, Music & Design, Article
What Is Visual Communication Design?
Visual Communication Design (VCD) is a design discipline that studies the concepts of communication and creative expression by using visual elements to convey specific messages. The message itself is the most important element in design. Therefore, students and graduates of this programme are expected to communicate messages in ways that are engaging, informative, and impactful through their designs.
This major is open to students from both science and social studies backgrounds, but there are some basic skills you’ll need as a VCD student. First and foremost, you should have drawing skills, as much of the learning process involves creating design illustrations. You will also learn how to communicate effectively through design so that it can deliver clear messages. Aesthetic aspects of design and beauty will also be part of your studies.
Are you interested in pursuing a degree in Visual Communication Design? Universitas Pelita Harapan (UPH) offers a VCD programme that is well worth considering. Let’s get to know UPH’s Visual Communication Design Programme.
UPH Visual Communication Design Programme
Under the Faculty of Design, UPH’s VCD programme equips students with an understanding of visual language as a tool for communication and as a solution to design challenges. By studying design theory, visual communication, drawing skills, and art history, students receive a holistic education that covers diverse aspects, including fine arts, design, social sciences, technology, ethics, and culture.
To match the demands of the creative industry, UPH’s VCD programme also offers four specialised concentrations:
Graphic Design
Animation Design
Cinematography
Illustration
The Advantages of UPH’s Visual Communication Design Programme
Annual Activities to Build Skills and Showcase Student Work
Every VCD student at UPH is given the opportunity to grow through various events and activities. Student exhibitions are regularly held to showcase creativity and inspire one another. Some of the events organised by the VCD programme include:
UPH Film Festival
VCD Student Conference
International Moving Image Cultures Conference
Final Project Exhibition
Photography Exhibition
Art & Design Excursions
International Study Tours
Industry Expert Talks & Workshops
Strong Career Prospects
Around 95% of UPH’s Visual Communication Design alumni secure jobs in the creative industry within just one month after graduation. Many even begin their careers earlier through internship opportunities. This is due to the high demand for VCD graduates in Indonesia’s creative industry. In addition, UPH maintains strong partnerships with companies across various industries to help channel its graduates into the workforce.
“Throughout their studies, our students are equipped with academic experiences, practical skills, and competencies that will serve as a foundation for them to make a positive impact in society. With an international-standard curriculum and guidance from highly competent educators, we prepare our students to become entrepreneurs and designers who can solve diverse challenges through their works and creations,” explained Dr. Lala Palupi Santyaputri, S.Sn., M.Si., Head of the VCD Programme.
UPH provides a variety of advanced facilities that students can use to maximise the process of creating their artworks, including:
Graphic Computer Studio
Photography Studio
Video Editing Studio
Illustration Studio
Mini Theater
Video Production Studio
Printing Laboratory
UPH’s Visual Communication Design (VCD) programme has established partnerships with prestigious national and international companies such as Fuji Film, iBox, and Gambaran Brand; global public organisations such as Vital Strategies, a global public health organisation; and professional associations in Indonesia such as the Association of Visual Communication Design Study Programmes (ASPRODI DKV) and the Indonesian Animation Industry Association (AINAKI).
These partnerships create vast opportunities for VCD students to enter the professional world, showcase their work both nationally and internationally, gain hands-on industry experience, and expand their networks with fellow designers.
In their first year, students are introduced to a wide range of core courses that build foundational skills while encouraging them to explore their interests. By the second and third year, students gain a comprehensive understanding of design while specialising in one of the available concentrations. Some of the subjects you will study include:
Indonesian culture as an implementation of the value structures that shape it
The art and technique of typography and layout design within spatial composition
The ability to interpret the surrounding environment using the light spectrum
Visual art through images arranged in specific sequences for graphic or informational purposes
Motion illustrations or rotations combined with audio for multimedia projects
Artistic photography
As highlighted above, UPH’s Visual Communication Design graduates are highly sought after by companies across diverse industries. Here are some potential career paths:
Graphic Designer
Art Director
Animator
Game Developer
3D Modeller
Concept Artist
Cinematographer
Photographer
Visual Artist
Illustrator
Graduates of UPH’s Visual Communication Design (VCD) programme who enter the art industry can become accomplished and successful artists, creating works that carry meaning and deliver messages through every design they produce. Some of UPH’s VCD alumni include:
Nathania Tifara, Co-Founder of Guru Bumi
Evan Wijaya, Graphic Designer at Thinking Room
Christian Kustedi, CEO and Co-Founder of Dusdusan.com
Giovanni Junius Rustanto, currently a Filmmaker
Andi Martin Suryana, CEO of Kratoon Channel
Joshua Sudihman, Founder of Kanekin Creative, a media production company
✨ Join UPH’s Visual Design Communications Program! ✨
UPH is committed to producing competent, excellent VCD graduates who are ready to contribute meaningfully in education, industry, and community service. At UPH, students are prepared to become The Next Great Achiever. For more detailed information about this programme, Register now (click here).
Don’t miss the chance to be part of UPH’s VCD family! 🎓 Special tuition fee discounts are available for new enrolments—so why wait? Register now (click here).
📞 Contact our Student Consultant at 0811-1057-7765 for more information!
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