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Communication Studies: Program Overview, Career Prospects, and Alumni Profiles

07/05/2024 Article, Social & Humanities

Communication Studies: Program Overview, Career Prospects, and Alumni Profiles

What Is Communication Studies?

Communication Studies is a major that explores the process of delivering messages effectively so they can be received and understood by the audience. This major is becoming increasingly popular among high school graduates looking to continue their education, and has even become one of the most competitive and sought-after majors, according to the 2022 SBMPTN data. Why is that? Because communication is a fundamental human need—essential for building relationships and always in demand. Many people still think communication is simply about talking, but in fact, Communication Studies teaches much more than most prospective students may expect.

At Universitas Pelita Harapan (UPH), the Communication Studies program also produces competent graduates in the field! Curious to learn more? Keep reading to discover what makes Communication Studies at UPH so special!

Why Is Communication Studies Important?

Communication plays a crucial role in conveying impressions and messages—especially since communication is irreversible (it cannot be taken back) and inevitable (it cannot be avoided), particularly in today’s digital age.

Here are three key reasons why Communication Studies is worth learning:

1. Communication Is a Basic Human Need

Humans are social beings. Therefore, communication skills are essential for socializing within groups. Everyone needs to communicate, at all times, and in all places.

Communication is not just casual chatting without direction or purpose. It is a two-way process, where messages are sent and feedback is received from the listener. To properly interpret messages and give appropriate feedback, you need to learn the basic principles, ethics, and cultural aspects of communication—all of which you’ll gain through studying Communication at UPH.

2. Broad Career Prospects

After earning a Bachelor of Communication Science (S.I.Kom), graduates have diverse career opportunities across various media sectors—mass media, online platforms, and more. Additionally, Communication graduates can work in many types of companies. You can even become a content creator, producing niche content for your social media followers and earning income by applying effective communication principles.

3. Every Company Needs Good Communicators

In today’s digital era, industries and major companies must compete and engage audiences through social media. To adapt to digital trends and build global relationships with other companies or audiences, organizations need Communication graduates with strong skills to foster beneficial relationships.

Essential Competencies for Communication Students

Succeeding in a Communication Studies program requires more than just the ability to talk. You’ll also need the following foundational skills:

  • Staying Updated with Current News and Trends
    Communication students must keep up with viral trends and current news, both online and in their communities. This helps them stay relevant and adapt to emerging social phenomena.

  • Interest in Public Speaking
    Public speaking is the ability to speak in front of an audience. While it might seem simple, not everyone is comfortable doing it and may experience stage fright. As a future Communication student, this is a skill you’ll need to keep developing!

  • Confidence
    Confidence helps students build relationships—especially in professional settings where strong interpersonal skills are crucial.

  • Wide Knowledge and Insight
    A broad worldview allows students to engage with diverse people and adapt to various situations.

  • Open-Mindedness
    The fast-paced nature of media and trends demands open-mindedness when receiving and analyzing information.

  • Ability to Interact with Others
    Communication students must be able to build relationships and engage in effective interactions—this is key to meaningful communication.

  • Precision, Creativity, and Problem-Solving
    Crisis is inevitable. When it arises, students must be precise in gathering information, creative in solving problems, and capable of finding the best solutions.

Get to Know Communication Studies at UPH!

Communication Studies is one of the most popular majors at both public and private universities—including UPH. At UPH, the program is offered in three forms:

  • Bachelor’s Degree (Regular Class)

  • Bachelor’s Degree (Distance Learning Program)

  • Master’s Degree in Communication

Here’s a breakdown of each:

🎓 Bachelor’s in Communication (Regular Class)

This program aims to equip students with the knowledge and skills to thrive in a rapidly changing world where communication plays a central role through modern media infrastructures.

Specializations available:

  • Broadcast and Digital Journalism

  • Corporate Communications

  • Digital Integrated Marketing Communications

💻 Distance Learning Program (PJJ) in Communication

UPH’s Distance Learning (PJJ) program is officially recognized by the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia. Graduates will be able to apply their knowledge directly to their professional lives.

Advantages of the PJJ Program:

  • Flexible learning: Access course materials virtually, anytime and anywhere

  • Up-to-date curriculum tailored to student needs

  • Professional and competent lecturers ready to support students through challenges

  • Personal development through collaborations with partner institutions

  • Even from a distance, PJJ classes are designed to produce competent and credible graduates in Communication

This option is ideal for students living outside Jakarta or those balancing work and study.

🎓 Master’s in Communication

The Master’s in Communication at UPH features professional lecturers who guide students in solving real media cases. This program is open to both fresh graduates and working professionals.

Career Prospects for Communication Graduates from UPH

Besides being essential in everyday life, communication skills are needed in almost every profession. As a social science-based discipline, Communication Studies at UPH prepares graduates for careers such as:

  • Public Relations (PR) Practitioner

  • Strategic Planner

  • Digital Marketer

  • Social Media Manager

  • Media Planner

  • Radio Broadcaster

  • News Anchor

  • TV Host

  • Communication Consultant

  • Author, Content Writer, Copywriter

  • Journalist or Reporter

  • Photojournalist

  • TV Producer

  • Photographer

  • Entrepreneur

  • Camera Operator

  • Advertiser

  • Social Media Content Creator

  • Event Organizer

  • And many more

Companies and institutions need representatives to build relationships and negotiate. This is where PR professionals step in.

In today’s digital age, many people become content creators—YouTubers, Instagram influencers, TikTok stars, and more. Income from ads and endorsements makes this an appealing career path. However, with growing competition, attracting and retaining audience attention in such a fast-paced trend environment is a major challenge. Successful content creators must stand out to connect with audiences locally and internationally.

UPH Communication Studies Alumni

Graduates of the Communication Studies program at UPH are well-trained to apply their knowledge effectively, professionally, and ethically. In addition, UPH Communication alumni are also equipped to conduct research and share their findings for the benefit of society, as well as to contribute to the advancement of knowledge in the field of communication.

Here are some of UPH’s Communication Studies alumni who have achieved success in their respective fields:

Enroll in the International Relations Program at UPH!

Through the Communication Science Program, UPH is committed to preparing graduates who are competent, excellent, and full of integrity—ready to become leaders who make a real impact in both the education sector and community service.

Now that you’ve learned about the study program, career prospects, alumni profiles, and other exciting aspects of Communication Science at UPH, there’s no reason to hesitate. Come and join the Communication Science Program at UPH! Special tuition discounts are also available that you can take advantage of when registering for your studies.

Register now (click here)!

Contact our Student Consultant at 0811-1057-7765 for more information!


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