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Our Campuses

Marketing, Retail & Innovation

Duration
3.5 years
Format
Degree
Undergraduate
Academic Title
Sarjana Manajemen
Location
Main Campus
Surabaya Campus
Medan Campus

Overview

Konsentrasi MRI berfokus pada penerapan dan analisis ilmu pemasaran serta turunannya dalam dunia bisnis, dengan penguasaan basis data yang kuat dan pemanfaatan teknologi informasi.

Career Path

  • Market Analyst
  • Product Development Specialist
  • Business and Strategy Consultant
  • Social Media Analyst
  • Digital Marketing Specialist
  • Brand and Product Specialist

Curriculum

First Year

1st Semester
Courses
Credit
Christian Religion/World Religion
4
Indonesian Language/BIPA
2
Civics
2
Principles of Management
3
Business Mathematics+Lab
3
Microeconomics
3
Accounting Principles 1 + Lab
3
2nd Semester
Courses
Credit
Servanthood Leadership
2
Business English
2
Principles of Marketing
3
Introduction to Business Statistics + Lab
3
Macroeconomics
3
Human Capital Management
3
Accounting Principles 2 + Lab
3
Acceleration 1
Courses
Credit
Pancasila
2
Commercial Law
3
Leadership and Business Ethics
3

Second Year

3rd Semester
Courses
Credit
God and Creation/God and Universe
4
Advanced Business Statistic + Lab
3
Digital Transformation
3
Managerial Accounting + Lab
3
Principles of Finance + Lab
3
Introduction to Entrepreneurship
3
4th Semester
Courses
Credit
God and Sin/Humanity and Morality
4
International Business
3
Consumer Behavior
3
Intermediate Corporate Finance
3
Operational Management
3
Business Analytics
3
Acceleration 2
Courses
Credit
God and the New Creation/History and Society
4
Financial and Market Institution
3

Third Year

5th Semester
Courses
Credit
Strategic Marketing and Competitive Analysis
3
Digital Marketing and Social Media
3
Product Management and Strategic Branding
3
Global Marketing and International Landscape
3
Product and Service Innovation Management
3
Marketing Models and Analytics
3
Elective Concentration Subject
3
6th Semester
Courses
Credit
Texts and Context
2
Reflective Reasoning
2
Internship
12
Capstone
3
Acceleration 3
Courses
Credit
Research Method for Business and Management
3
Strategic Management
3
Cross Cultural Management
3

Fourth Year

7th Semester
Courses
Credit
Thesis
6


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