“The world has changed. The economy used to be based on agriculture, based on services, but now it is based on creative economy. This creative economy is based on creativity and characterized by the presence of value added,” said Prof. Dr. I Gde Pitana.
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| Prof. Dr. I Gde Pitana while giving the presentation |
UPH’s Hospilatlity Management students held a seminar titled “Tourism’s Role In Increasing Creative Economics” on Wednesday, April 23rd 2012. This seminar was held by the 6th semester students and was a project of MICE lecture. This seminar was attended by UPH’s Hospitality Management students and other universities students. Coming as special guest and speaker in this seminar was Prof. Dr. I Gde Pitana, M.Sc., Head of Resources Development of Ministry of Tourism and Creative Economy of The Republic of Indonesia. Other speakers were Drs. Sudrajat, MM, Vice Chairman of Institutional and Legal Sector of Indonesia Hotel & Restaurant Association (HRAI), Wisnu Budi Sulaeman, S.ST., CMMC, CEO PT. Pundi Tata Prima, Taufik Hidazat as CEO of Saung Angklung Udjo, and Haryo Pramoe, host “Menu & Venue” at Metro TV. Prof. Dr. I Gde Pitana told the participants about the reshuffle of Kabinet Indonesia Bersatu, which tourism used to be joined in one ministry with culture (The Ministry of Culture and Tourism), and now become The Ministry of Tourism and Creative Economy. “The world has changed. The economy used to be based on agriculture, based on services, but now it is based on creative economy. This creative economy is based on creativity and characterized by the presence of value added”, he explained. Creative economy has infinite value added. ?For instance, a stick of wood which is considered bad and does not have any value, with creativity, that wood could be carved and modified into a work that can be sold expensively?, said Prof. Dr. I Gde Pitana. Indonesia is the second country, after the United Kingdom, that has a ministry who manages creative economy particularly. Tourism has mutual relationship with creative economy. ?A tourism destination is not likely developing without creative economy. In other hand, creative economy also might not develop without market. The target market for creative economy is tourism?, he explained. Colleges or universities also played an important role in creative industry. The biggest challenge in creative industry was the human resources. Colleges and universities were expected to help the industry by preparing each of their alumni to be a competent human resource, in order to stabilize the creative economy and develop this industry. (ft) UPH Media Relations |
