INDIE FESTIVAL 2015: SEMINAR INTERNET MARKETING

Peter Kohar giving seminar on Internet Marketing

In this globalization era, everything has become more sophisticated. The presence of internet has further made man?s work easier. In the world of marketing, the internet allows products to be marketed to different parts of the world. This opens a broader and more promising business opportunities. From that situation, UPH Student Executive Board (BEM) held a seminar on “Internet Marketing” by inviting Peter Kohar, founder and CEO of a digital advertising agency, theconversion.com, as a speaker.

Peter Kohar is one of the best entrepreneur in the Internet Marketing field. His business is focused on performance-based marketing, which is on measurable results and sales on the internet, through various media such as websites, Google (Adwords & SEO), Facebook, Twitter, Pinterest, Instagram, Linkedin, and monitored through Google Analytics and other media. Although his company has only been established for two year, theconversion.com has been entrusted with projects from several major companies such as Indosat, Gudang Garam, AirAsia, LOTTE, BCA, LG, Quaker Oats, Bintang Toedjoe, FIFA Online, and many more. Peter Kohar is also a Google Adwords & Analytics Certified in Indonesia. So, his expertise in the field of Internet Marketing is unquestionable.       Kohar shared his experience in the world of Internet Marketing. Based on a research, one third of Indonesia’s population are Internet users and approximately 47% are aged around 15-24 years or youngsters. “Therefore, marketing products via the Internet is very necessary” Kohar said.

Peter Kohar

In his opinion, there are five things that must be done by entrepreneurs to achieve maximum results from Internet Marketing. Those five things are Market research, knowing the market of a company, Find products, looking for the best products, Website Creation, making an interesting and high-quality websites, Online Marketing, executing marketing through online media, and Measure Everything, measuring and evaluating the effectiveness of the internet marketing.

There are actually a lot of opportunities in the field of Internet Marketing. Since all lines are generally related to business, such as marketing, public relations, business, and others. “Anyone in a company will try to market its products, and at this moment, marketing through the Internet is one medium that counts. So, it is very important for young entrepreneurs to learn from now, so that when it?s time to enter the community, they would already have experiences,” added Peter Kohar.

This seminar was held on Wednesday, February 11th, 2015 in building D 503 UPH and about 100 students attended the seminar. The participants were invited to attend a series of events from Indie Festival which will still be held, including Entrepreneur Camp, on February 27th to March 1st, 2015 and I-FEST EXPO, on April 17th-19th, 2015. The committees hope that by following the series of events, participants will gain an in-depth knowledge about the business world as well as the capability apply that knowledge. (fc)