?LAUNCH? Packaging Design Exhibition by UPH Visual Communication Design UPH

VCD UPH students as the winners of Packaging Design Competition for PT. LMK partnered with Pantone photo: Sutrisno

Universitas Pelita Harapan (UPH) always strives to facilitate its students in every aspect, including the program development that is aligned with the industry need as well as a balanced combination of theory and practice. One way is by the exhibition held by the Visual Communication Design (VCD) School of Design (SoD) UPH on 11-15 May 2015 at UPH Gallery, building B. ?LAUNCH? was the theme of exhibition as the project of Packaging Design class students, cohort 2013.

DKV UPH partnered with industries, in this term, PT. Langgeng Makmu Kencana and Pantone, to participate in the projects done by the students. During one semester, the industrial representatives were invited to attend the Packaging Design class to interact face-to-face with the students as well as giving presentation regarding the products, and to mentor them in order to have design according to clients? preferences. In this project, students were divided into teams, each design must be based on the clients? needs. Furthermore, the final results were competed and reviewed by the clients through four stages, where the judges must choose 15 most attractive designs based on their own preferences, then sorted out 6 designs, and then qualified to the 1^st-3^rd place and 1^st-3^rd runner up.

VDC UPH students were delivering the design process of PT. LMK product design photo: Sutrisno

In this process, students were mentored by lecturers such as Roostantinah, Rerry Isfandriani, Sutopo Singgih, dan Hady Soenarjo. According to Hady, the lecturers did not merely review the final results but also the process, as seen on the exhibition. Every final result did not only exhibit their designs but also description of the design process in details from beginning to the end.

The Head Department of VCD UPH, Ernest Irwandi, S.Sn, M.Ds., explained through this exhibition, students could gain information directly which design matched with the clients? expectations as well as understanding the business trend. ?Students searched for data through the product research, then the temporary results were given to the consumer and industry who also reviewed the final results so there were two-way partnership. For companies, hopefully they could develop the idea and much fresher design opportunities through students? designs,? said Ernest.

Linda Ngadiman, President Director of PT. LMK on product knowledge session to UPH VCD students photo: Sutrisno

Head Department of VCD UPH, Ernest Irwandi, S.Sn, M.Ds delivered a closign remark photo: Sutrisno

Linda Ngadiman, President Director PT. LMK uttered her admiration working with VCD students of UPH. ?From the bottom of my heart, working with UPH was truly amazing! They did not only learn in class but also when they got out and graduated, they are ready because the designs were amazing. It can be seen from the difficulties of choosing the best design and who the winner is,? said Linda. Moreover, Leonard, representative of Pantone commented that through projects like this, students could directly learn what the industries request, and even gain more knowledge, such as color techniques and others. (el)

Several packaging design of UPH VCD students

The packaging designs were exhibited at UPH Gallery

UPH Media Relations