UPH Master of Management Program Invites Students to Understand the Importance of ?Branding?

Seminar Participants Listening to Explanation from Choky Sitohang as the First Speaker in the Seminar

UPH Master of Management (MM) Program presented Choky Sitohang ? Entrepreneurship, Entertainer and Public Speaker, along with Dayu Dara Permata, Co-Founder and Co-Head of Go-Life / VP Go-Jek Indonesia, to share some insights on the theme ?Branding in E-Commerce Industry? to students of UPH MM Program at Post Graduate campus, Plaza Semanggi, on Wednesday, April 27 2016.

Choky, who is the founder of NICK Entertaiment and CHOSSI (Choky Sitohang Speaking Incorporation), provided important explanation about Personal Branding in theme ‘Brand Image and Brand Identity’. According to Choky, competing in the industrialized world, brand becomes an important requirement. Brand itself is how one is able to bring him or herself, usually referred as Personal Branding. Therefore, when someone wants to compete and have a brand, methods on building a personal brand should be examined beforehand.

?Brand is built through experience, talent, exercise, and certainly passion. Through the establishment of this personal brand, an image will be built to the point where we will be trusted by consumers and our surrounding,? Choky explained.

Choky also explained that in building a brand, image is not the utmost important, nor should it be the main focus. Instead, identity is the paramount aspect. Identity, according to Choky, is the root of everything and affects our character, so that when we properly understand our identity, then we will be able to build a personal brand to finally create a positive image.

In line with Choky, Dayu Dara Permata also shared her viewpoint regarding brand. Dayu began his explanation with her reason for joining Go-Jek, which is based on the considerations regarding visions and impacts that Go-Jek is able to deliver. Dayu Dara joined Go-Jek since 2015, and within a year she has seen so many revolutions and developments from Go-Jek. Dayu said that Go-Jek continues to provide maximum service to consumers. For Dayu, the achievement of Go-Jek in committing to continue this service is inseparable from the brand that is established.

This seminar which presented discussions about brand was attended by approximately 100 participants. In addition to most of the UPH MM Program students, participants also include several students from Kalbe Institute. Not only that, Putri Indonesia 2016 – Kezia Roslin Cikita Warouw, as invited guests from Choky Sitohang, was also present and sat together with other participants.

Putri Indonesia 2016 ? Kezia Rosilin Cikita Warouw, One of the Invited Guests who were Present in the Seminra  More or Less 100 Seminar Participants were Present and Paid Attention to Every Explanation from the Speakers       UPH Media Relations