Komunikasi Korporat Digital Strategis (PJJ)

Durasi
3,5 tahun
Format
Penuh Waktu - Daring
Jenjang
Sarjana
Gelar Akademik
Sarjana Ilmu Komunikasi
Lokasi
UPH Lippo Village
UPH Medan

Gambaran Umum

Komunikasi Korporat Digital Strategis berfokus pada pengelolaan dan peningkatan reputasi serta upaya komunikasi suatu organisasi melalui saluran digital. Kurikulum mencakup strategi komunikasi, manajemen krisis, hubungan media, dan integrasi teknologi digital dalam praktik komunikasi korporat.

Jalur Karier

  • Spesialis Hubungan Media
  • Spesialis Komunikasi Internal
  • Pejabat Manajemen Krisis
  • Spesialis Hubungan Masyarakat
  • Pejabat Komunikasi LSM
  • Analis Komunikasi Berbasis Data

Kurikulum

First Year

1st Semester
Courses
Credit
Introduction to Sociology
3
Introduction to Political Science
3
Introduction to Communication Studies
3
Introduction to Anthropology
3
Christian Religious Education / World Religious Education
4
Indonesian Language
2
Reflective Reasoning
2
2nd Semester
Courses
Credit
Introduction to Economics, Management, & Business
3
Fundamentals of Academic Writing
2
Introduction to Digital Marketing Communication
3
Introduction to Corporate Communication
3
Communication Theory
3
English For Communication
2
Civic Education
2
Text and Context
3
3rd Semester
Courses
Credit
Pancasila
2
Introduction to Indonesian Legal System
3
English For Professional
2
Social Psychology
2

Second Year

1st Semester
Courses
Credit
Interpersonal Communication
3
Cross-Cultural Communication
3
Mass Communication
3
Quantitative Research Methods
3
Philosophy and Ethics of Communication Philosophy and Ethics of Communication
3
God and Creation/God and the Universe
3
2nd Semester
Courses
Credit
Qualitative Research Methods
3
Introduction to Data Analysis
3
AI and Emerging Technology
3
Strategic Speech & Presentation
3
Organization Communication
3
God and Sin/Humanity and Morality
4
3rd Semester
Courses
Credit
God and New Creation/History and Society
4
Servant Leadership
2
Creative Digital Design
3

Thrid Year

1st Semester
Courses
Credit
Public Affairs & Advocacy
2
Public Relations Ethics and Media Relations
2
Marketing Public Relations
2
Corporate Communication Strategy
3
Stakeholder Engagement & Reputation
3
Risk, Issue, and Crisis in Public Relations
3
Brand Communication Strategy / Persuasive Advertising and Storytelling Techniques / Creative Content Production
3
Consumer Behavior / Event Management / Social Media Strategy
2
2nd Semester
Courses
Credit
International Communication
3
Media and Popular Culture
2
Creative Communication
3
Communication Seminar
3
Cases in Public Relations
2
Corporate Writing and Editing
2
Government Public Relations
2
CSR and Sustainability
2
3rd Semester
Courses
Credit
Political Communication
3

Fourth Year

1st Semester
Courses
Credit
Thesis
6